Back in 2012 Henry Nathan (@henry.nathan), a young and passionate amateur photographer armed with a Canon 550D, started the account with the goal of creating a community of photographers who wanted to get their name out there and share the work they had created using Canon cameras. The account started out by allowing photographers to send in their photos using our hashtag, which enabled people to get their work seen by thousands and to get instant feedback. This fostered a connection with the Canon community and photographers could then see work from other photographers using Canon equipment. We also introduced Exif data in descriptions to allow followers to see how the featured photographers were taking these stunning shots, giving further inspiration for beginner and amateur photographers.
Since then the Instagram account has grown and grown thanks to the amazing support from the whole Canon community. We grew a creative team, led by Henry, to review all the submitted photographs and choose the featured shots. The team also keeps the account running seamlessly on a day-to-day basis and has built up strong connections with many global photographers.
In the next stage of our journey, @canon_photos are bringing about an innovative website which allows users to view and share high quality work including blogs, photographs and travel videos. In addition, we will be selling some our greatest work through prints and canvases. Finally, an option has been created to purchase presets from some outstanding photographers allowing anyone to achieve exceptional edits on their own photos. The result has created an almost unparalleled website where a variety desires should be satisfied.
We are still very much on a journey and our mission is to continue to deliver for a captivated community of photographers around the globe, and to provide high quality and unique images to those that need and want them for whatever purpose. We thank you all for your continued support and look forward to bigger things in the future.
Our team also run two other companies; XPO Creatives is the creative team behind @canon_photos offering brands and destinations in the travel industry, content creation and social promotion. Horizon Clothing is the clothing line, made in the UK, capturing the spirit of adventure.